OUR BRANDS

We find the strengths of a brand and connect it with wider markets

We review the competitiveness and operating experience built at home, then propose an overseas direction that suits the brand.

The brands we work with

We identify together the strengths that let a brand compete in overseas markets.

01
Operations proven at home
Brands whose franchise operations and revenue have settled into stability
02
Menus and service that can be localised
Brands that can be applied flexibly to suit the local market
03
Standardised recipes and manuals
An operating system that holds quality in any region

※ We are not limited to Korean cuisine. We work with a wide range of food service brands that have potential in overseas markets.

From document intake to on-site inspection of the head office, we check every step closely

Domestic verification is carried out directly by Expand Global.
Local suitability in the destination country is confirmed together with the partner in each country,
and the advance review for taking a Korean brand overseas is done directly by Expand Global.

01
Register brand information and franchise terms
Write up the basic franchise structure and the requirements profile for overseas expansion
02
Visit domestic franchise stores in person
On-site inspection of real stores, ease of preparation and customer response
03
Visit the production plant and check the supply structure
Assess manufacturing stability for key raw materials and the global logistics supply chain
04
Assess suitability for overseas expansion
Analyse local food regulations, establish the final packaging structure, then register officially