Widening the boundary of possibility
For Korean brands going overseas, we work with you from finding local partners to site review, negotiation, opening and operations
K-BRAND GROWTH
The opportunity for K-Brands is growing
K-Food market growth rate of 24.8% in the global market
Demand for K-Food is expanding fast in global markets.
PROBLEM
The market opportunity has grown, but expansion is still hard
Franchise headquarters that made it overseas: 3-4%,
What makes expansion hard is not brand competitiveness but the absence of local information, partners, contracts and an operating structure.
It is hard to read the local market
There is not enough local information or a verified channel to judge which country and district fit, and which menu and operating model will work.
The risk is high, so it is daunting to try
Initial capital often has to be committed without sufficient verification, and the fear of failure delays the decision to go abroad.
It is hard to find a partner you can trust
An introduction alone makes it hard to judge the capital and operating capability of a local partner, and a contract signed without sufficient verification can end in dispute.
Operations after the contract also need managing
If it becomes unclear who manages the store after opening, recipes and brand standards are not kept, and revenue and royalties are hard to verify transparently.
The problem is not the will to expand abroad,
it is the lack of a trustworthy execution structure.
The standards global expansion requires
Expand Global builds the connection structure that expansion needs
We uncover opportunities, connect trustworthy partners, and support you all the way through to actual entry and operations.
Trust First
Every partnership begins with thorough checking and verification
Think Globally
We look at the potential of brands and markets from a global perspective
Transform Tomorrow
We help the choices of today lead to better growth tomorrow
Timeless Value
We pursue sustainable business structures and relationships over short-term results
Together Growth
We build a path where clients, partners and our own people grow together
Why Expand Global is different
The standards for successful global expansion
Other firms
Expand Global
Ends after introducing a partner
2 years of aftercare after opening
Only passes on local information
Direct verification of domestic stores and plants
One-off consulting fee
Performance-linked royalty structure
A network centred on Koreans
Koreans and locals, one integrated network
One-way, from the head office view
Head office and founder, two-way matching
Global expansion process
From verification to local operations, in six steps
We support you step by step, from verifying local investors to site review, negotiation, contract, opening and operations.
STEP 01Market verification and feasibility analysis
We analyse market size, competitive landscape and consumer trends in the target country to verify business viability.
STEP 02Local partner sourcing
We source trustworthy local partners and distribution channels, and assess their fit.
STEP 03Site selection and contract
We select the best store location through trade area analysis and support the lease and the contract.
STEP 04Permits and legal support
We handle business registration, food permits and hygiene certification in line with local regulations.
STEP 05Store opening and training
We manage the whole opening process, from interior and equipment setup to staff training.
STEP 06Operations management and growth support
Even after opening we support continued growth with revenue analysis, marketing and menu localisation.
WHY EXPAND GLOBAL
It does not end at brokerage
From connection to two years and more after opening, we execute with you to the end
118 countries
JCI global network
76 countries
OKTA World Federation of Overseas Korean Traders Associations
2 years+
Aftercare period after opening
8 countries
Priority expansion regions
01
A verified global network
We connect local partners on the basis of JCI, an international non-profit of more than 100 years spanning 118 countries, and OKTA, a Korean business network of some 28,000 members.
02
We do the domestic verification ourselves
From franchise store visits to plant inspections, Expand Global carries out domestic verification directly. We do not connect on paperwork alone.
03
Two years of aftercare as standard
For two years after opening we regularly check revenue and operating status, and support stable operations for both the headquarters and the store. The management period can be extended further if needed.
We support the global expansion of many kinds of brands
Food service franchise
We support everything from finding local partners to site review, contracts and opening preparation.
Based on the brand operating model and the target country, we search for local investors and operating partners. We review major trade areas and locations, and support each stage from aligning contract terms to store opening and early operations.
Food and sauce brands
We support regulatory review, distribution partner search and market entry preparation.
We check product ingredients, packaging and export conditions, then review the food regulations and distribution environment of the target country. We look for a local distribution partner that suits the brand and prepare what market entry requires, including product registration and the supply structure.
K-Food brands
We design an overseas direction that fits the brand and its target market.
We look at the strengths of each brand across Korean menus, processed foods and sauces, and review the entry model that suits local consumers and food culture. From menu localisation to partner connection, distribution and the operating structure, we support what each brand needs.
※ The actual scope of support and the way it is delivered may vary by brand, product and target country.
Global Partners
Global partners working with Expand Global
From Southeast Asia to Taiwan, expansion support built on local networks
Expand Global is connected to investors, operating partners and distribution networks across major Southeast and East Asian markets.
South Korea
Vietnam
Thailand
Taiwan
Philippines
Indonesia
Singapore
Japan
USA
FAQ
Frequently asked questions before expanding
Answers to the questions we hear most
How much does the service cost?
It depends on the category, the target country and how much of the work you hand over. We listen to your situation first and propose only the steps you need. Tell us about your brand through Contact and we will review it at no charge.
Which countries can we expand into?
We work through local partners, with Southeast Asia at the centre. Indonesia moves fastest because our partners there handle incorporation, licensing and local marketing. For other countries we check feasibility against your brand and target market first.
Do not let your brand miss its global expansion potential
Design a tailored global expansion roadmap through a 1:1 in-depth consultation with a professional business consultant.