Widening the boundary of possibility

For Korean brands going overseas, we work with you from finding local partners to site review, negotiation, opening and operations

Expansion consultation Overseas owner and partnership inquiry

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K-BRAND GROWTH

The opportunity for K-Brands is growing

K-Food market growth rate of 24.8% in the global market

Demand for K-Food is expanding fast in global markets.

PROBLEM

The market opportunity has grown, but expansion is still hard

Franchise headquarters that made it overseas: 3-4%,
What makes expansion hard is not brand competitiveness but the absence of local information, partners, contracts and an operating structure.

It is hard to read the local market

There is not enough local information or a verified channel to judge which country and district fit, and which menu and operating model will work.

The risk is high, so it is daunting to try

Initial capital often has to be committed without sufficient verification, and the fear of failure delays the decision to go abroad.

It is hard to find a partner you can trust

An introduction alone makes it hard to judge the capital and operating capability of a local partner, and a contract signed without sufficient verification can end in dispute.

Operations after the contract also need managing

If it becomes unclear who manages the store after opening, recipes and brand standards are not kept, and revenue and royalties are hard to verify transparently.

The problem is not the will to expand abroad,

it is the lack of a trustworthy execution structure.

The standards global expansion requires

Expand Global builds the connection structure that expansion needs

We uncover opportunities, connect trustworthy partners, and support you all the way through to actual entry and operations.

Trust First

Every partnership begins with thorough checking and verification

Think Globally

We look at the potential of brands and markets from a global perspective

Transform Tomorrow

We help the choices of today lead to better growth tomorrow

Timeless Value

We pursue sustainable business structures and relationships over short-term results

Together Growth

We build a path where clients, partners and our own people grow together

Why Expand Global is different

The standards for successful global expansion

Other firms

Expand Global

Ends after introducing a partner

2 years of aftercare after opening

Only passes on local information

Direct verification of domestic stores and plants

One-off consulting fee

Performance-linked royalty structure

A network centred on Koreans

Koreans and locals, one integrated network

One-way, from the head office view

Head office and founder, two-way matching

Global expansion process

From verification to local operations, in six steps

We support you step by step, from verifying local investors to site review, negotiation, contract, opening and operations.

STEP 01

Market verification and feasibility analysis

We analyse market size, competitive landscape and consumer trends in the target country to verify business viability.

STEP 02

Local partner sourcing

We source trustworthy local partners and distribution channels, and assess their fit.

STEP 03

Site selection and contract

We select the best store location through trade area analysis and support the lease and the contract.

STEP 04

Permits and legal support

We handle business registration, food permits and hygiene certification in line with local regulations.

STEP 05

Store opening and training

We manage the whole opening process, from interior and equipment setup to staff training.

STEP 06

Operations management and growth support

Even after opening we support continued growth with revenue analysis, marketing and menu localisation.

WHY EXPAND GLOBAL

It does not end at brokerage

From connection to two years and more after opening, we execute with you to the end

118 countries

JCI global network

76 countries

OTKA World Federation of Overseas Korean Traders Associations

2 years+

Aftercare period after opening

8 countries

Priority expansion regions

A verified global network

We connect local partners on the basis of JCI, an international non-profit of more than 100 years spanning 118 countries, and OKTA, a Korean business network of some 28,000 members.

We do the domestic verification ourselves

From franchise store visits to plant inspections, Expand Global carries out domestic verification directly. We do not connect on paperwork alone.

Two years of aftercare as standard

For two years after opening we regularly check revenue and operating status, and support stable operations for both the headquarters and the store. The management period can be extended further if needed.

We support the global expansion of many kinds of brands

Food service franchise

We support everything from finding local partners to site review, contracts and opening preparation.

Based on the brand operating model and the target country, we search for local investors and operating partners. We review major trade areas and locations, and support each stage from aligning contract terms to store opening and early operations.

Food and sauce brands

We support regulatory review, distribution partner search and market entry preparation.

We check product ingredients, packaging and export conditions, then review the food regulations and distribution environment of the target country. We look for a local distribution partner that suits the brand and prepare what market entry requires, including product registration and the supply structure.

K-Food brands

We design an overseas direction that fits the brand and its target market.

We look at the strengths of each brand across Korean menus, processed foods and sauces, and review the entry model that suits local consumers and food culture. From menu localisation to partner connection, distribution and the operating structure, we support what each brand needs.

※ The actual scope of support and the way it is delivered may vary by brand, product and target country.